The brand is a living thing, and this living thing needs a dynamic and strong identity to survive and gain a strong presence in competitive markets in order to penetrate the minds of stakeholders and achieve the desired position.
In the process of designing/redesigning the brand identity, various aspects and features of brand identity including visual brand identity of master brand and sub-brands, verbal identity, auditory identity, olfactory and taste identity, tactile identity, cultural identity and media identity are considered.